Gold award. 2001 James Capel Gold Award for Advertising and Marketing USA. "the work" was designed for the advertising agency Proximity and its parent BBDO.

It was aimed at the top 500 marketing directors to whom BBDO wanted to show their work without a conventional and distracting wrapping. The vacuum mould (designed in house at folders galore by Les Paine and Hugh Webb) was created to open easily, hold and protect while at the same time totally reveal its contents.